Power Of The Void

The International school of Kuala Lumpur provides (Silence) an exceptional education that challenges each student to develop the attitudes, skills, knowledge and understanding to become a highly successful, spirited, socially responsible global citizen.

I think that adding a silence after the word "provides" makes the listener curious about what the school actually provides. It also makes them ask questions, like "what is it? food? education?". It creates tension that makes you anxious and want to keep listening to what he/she says.It makes them want a release which makes them focus a lot more on what is being said.

Composers can do this in a piece of music by adding a sudden silence just before a climax. This will make the audience ask questions, asking for a release. This makes them more attentive and interested. Another more subtle way to do this is to suddenly take out an element of the music in the middle of a song. This creates tension of another sort. It also makes you ask questions, like "whats going on? did my ipod break? how long is this going to last?"